Boost your SEO by using unique as well as repetitive content and updating your page SEO settings:

• Alt Tags: Text associated with pictures, necessary for ADA compliance as well as SEO. Web crawlers cannot "see" pictures, they can only see text and those that may be visually impaired will use a 'reader' for online browsing, so tagging images is very important. These should be short and simple descriptions of the images.

Example: Helicopter tour over Hawaii

• Blogs: Allow you to post new and relevant content on a regular basis to communicate directly with your visitors. Search engines place value on sites that are updated frequently with quality content. Quality content means you are using a combination of unique phrasing (so no copy/pasting) and repeated keywords.

• Page Titles: Similar to chapters of a book, these display in search results and should summarize the page in a few words.
  • Example: Luxury Cruise Adventures

• Page Descriptions: These appear in search results and should be a sentence or two describing the contents of the page.
  • Example: Explore all of our luxury cruising options! We craft custom adventures for couples, families, and solo travelers.

• Meta Keywords: These words define your website or page and help visitors find you when searching online. These should be a descriptive word or short phase separated by commas.
  • Example: adventure, couples, cruise, river cruise, family-friendly, groups, luxury, solo travel

For more information, explore this online training written by our staff:

https://www.voyagerwebsites.com/seo.html