From the client's end, when someone searches for something in a search engine, the search engine uses the keywords put into the search, the client's location, and their recent searches to provide the most relevant results.

From the business' end, what determines whether your business pops up is in relevant searches is content keywords, meta tags, your site's titles, URL, ALT tags, time on the internet, and business location.

• ALT tags: "alt attribute" or "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines.
• Business location: your physical location, usually your zip code, is hardwired into the code to increase traffic
• Content keywords: words or phrases used on webpages that match the words in the future client's search
• Meta tags: keywords used in the site code that increase search relevance, to increase traffic
• Site and page titles: the name or title of the webpage, often it will appear at the top of the page
• Time on the internet: how long the URL has been registered, longer time online makes your site appear higher in search results
• URL: the web address of a page

Search engines use “spiders” to “crawl” the web looking for relevant content. They cross-reference all the above points to do so. They notice unique and repetitive words, this is why blogs can be so helpful!